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Master DevTools Sales: The Ultimate Guide

DevTool GTM has its own rules - and weā€™ve mapped them out for you.
Learn how to read developer intent, time your outreach, and turn technical conversations into qualified pipeline.

Industry Insights

Gain a deep understanding of how developers evaluate tools - and what that means for your outreach strategy.

Proven Playbooks

Get real-world GTM strategies, outreach templates, and intent signal guides used by top-performing DevTool teams.

Field-Tested Lessons

Learn from GTM leaders whoā€™ve scaled DevTool companies - with field-tested advice you can apply from Day 1

Built with the best in DevTools GTM

This isnā€™t theory. DevGTM Academy is created in collaboration with veteran GTM leaders from the most successful DevTool companies - so every lesson reflects what actually works in the field.

Master DevTools Sales

  1. Fundamentals of DevTool GTM

    7 lessons

    1. What makes DevTool GTM unique?

      1. What Makes DevGTM Unique?
      2. Sanjeev Sisodiya - Former VP Sales & CS @Postman

    2. Different types of GTM motions for DevTools

      1. Different types of GTM motions for DevTools
      2. Sanjeev Sisodiya - Former VP Sales & CS @Postman

    3. The Different Types of DevTool Buying Journeys

      1. The Different types of DevTool Buying Journeys
      2. Damian S. - Former Head of Revenue @Authzed

    4. Quiz

      1. Quiz

  2. Tech Stack, Intent Signals, Lead and ICP Scoring

    5 lessons

    1. DevTool GTM Process and Tech Stack

      1. DevTool GTM Process and Tech Stack
      2. Fabian Wilckens - Chief Revenue Officer (CRO) @Ververica

    2. ICP Scoring for DevTools

      1. ICP Scoring for DevTools
      2. Ophir Prusak - Former Director of Marketing @Flatfile

    3. Quiz

      1. Quiz

  3. DevTool GTM - SDR Program Setup

    5 lessons

    1. How Should SDR Territories be Defined

      1. How Should SDR Territories be Defined
      2. Fabian Wilckens - Chief Revenue Officer (CRO) @Ververica

    2. SDR KPIs for DevGTM

      1. SDR KPIs for DevGTM

    3. 7 Traits of a Successful DevTool SDR

      1. 7 Traits of a Successful DevTool SDR

    4. Quiz

      1. Quiz

  4. SDR Outreach - Playbooks, Best Practices, Toolkit

    2 lessons

    1. Playbook for LinkedIn Outreach

      1. Playbook for LinkedIn Outreach

    2. Playbook for Email Outreach

      1. Playbook for Email Outreach

  5. Quiz

    1 lesson
    1. Final Course Quiz

Master the Art of Selling Developer Tools

We built what the industry was missing - a single place to master DevTool GTM. Learn how the best DevTool teams build, sell, and scale.

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